New hire

A chance encounter introduced us to our newest addition – meet Huski Wear E-commerce Coordinator Jesper Eldebro

Updated: 15 July 2021, 16:26

The newest addition to the Huski Wear team is E-commerce Coordinator Jesper Eldebro. Jesper springs from the woods of Sweden's Jämtland province and shares our interest in the outdoors in general and skiing in particular.

Huski Wear and Jesper met in a chance encounter. We quickly found that we had three things in common:

  1. Digital is the way to go

  2. Sustainability must be top of mind

  3. A major interest in mountain activities, winter and summer

The meeting ended with Jesper signing on to be our new E-commerce Coordinator, responsible for all things digital at Huski Wear.

“I am inspired by the company’s sustainability approach, where the clothes are adapted to living in nature but not at nature’s cost.”

Jesper Eldebro, E-commerce Coordinator at Huski Wear

Jesper grew up at the foot of Bydalsfjällen in Sweden's Jämtland county. He was introduced to mountain life from an early age – skiing, hiking, survival, equipment and safety training – fell in love with the lifestyle and ended up spending 10 years of his life working various tourism-related jobs in the local area, while also pursuing his love of alpine skiing and outdoor life.

"I am so happy to be a part of the Huski Wear team," says Jesper. "I look forward to working with the playfully designed, high-quality functional wear collection adapted for the alpine lifestyle and beyond. And I'm inspired by the company's sustainability approach, where the clothes are adapted to living in nature but not at nature's cost," he concludes.

A few years ago, however, a growing interest in commerce and a realization of how the way we communicate, shop and get inspiration is changing brought him to Borås vocational university and a course in digital business development. Since then, he's been a digital nomad never veering too far from the ski slopes. 

We’re so happy to have Jesper with us on this journey!