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Huski Wear first brand in the world to directly carbon offset 100% of all emissions

Updated: 9 September 2021, 16:48

Huski Wear is now CarbonZERO Product licenced, which means that we’re the first clothing brand in the world to offset 100% of our CO2 emissions by funding new forests in Sweden and Northern Europe. All of our products wear the CarbonZERO Product label, making it easier for our customers to make environmentally-friendly choices.

What is CarbonZERO Product?

CarbonZERO Product is a Swedish climate action initiative founded in 2020. Its mission is to measure, reduce and offset 100% of products’ carbon emissions, and provide consumers with a simple way of finding brands that take full responsibility for their carbon emissions. The goal is to help reach the Paris Agreement’s 1.5-degree goal.

CarbonZERO Product guarantees that an equal amount of CO2 released from a product is sequestered in new forests in Sweden and Northern Europe. Local action with global reaction.

Among others, Audi, Ski Team Sweden Alpine, Ski Team Sweden Skicross and – of course – Huski Wear have chosen to CarbonZERO Product licence their brands.

Look for the CarbonZERO Product label

Sustainability is a choice, a choice that a growing number of consumers want to make. To make it easier for them to find the brands that measure, reduce and offset 100% of their product-related missions, all CarbonZERO Product licensed brands wear the CarbonZERO Product label.

You will find the CarbonZERO Product label on all Huski Wear clothes as we carbon offset all of our products.

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Huski Wear first to directly carbon offset 100% of all emissions

There’s still time to reach the Paris Agreement’s 1.5-degree goal if we act now, and at Huski Wear, we’re fully committed. We’re proud to be the first brand in the world to directly carbon offset 100% of all emissions. And we get to do it together with our friends and Ski Team Sweden Alpine and Ski Team Sweden Skicross, the world’s first 100% carbon offset national ski teams. That’s huge! 

“We’re fully committed to doing everything we can to lessen the impact that our industry has on the environment,” says Huski Wear CEO Magnus Liljeblad. “Offsetting 100% of the emissions caused by our products is a start, but we don’t want to stop there. We’re in this for real and want to make sure that we take every possible measure to also reduce our carbon emissions, for example by only using carefully chosen materials and minimizing water consumption. CarbonZERO Product helps us do just that,” he concludes. 

CarbonZERO Product – Giving the future generation a reason to smile.