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Teaming up with Ski Team Sweden Skicross

Updated: 16 November 2020, 13:48

Huski Wear has signed a partnership agreement with Ski Team Sweden Skicross. Together with Ski Team Sweden Skicross and Olympic Champion André Myhrer, Huski Wear takes a first step towards commercializing the company’s products – developed for professionals, serious skiers, and outdoor fans alike.

"This deal enables us to drive our product development in collaboration with one of the world’s best national teams right from the start, a team that lives our very business idea," says Huski Wear CEO Magnus Liljeblad. "This means we will be able to develop comfortable and functional clothes for professional skiers to live in to, from and at the destination. In this agreement it’s our goal to contribute to the team reaching their goals, and also to support the further development of Swedish youth skiing in a wider perspective," Magnus concludes.

During the 2020/2021 season, Ski Team Sweden Skicross will be dressed in Huski Wear. The collection spans a spectrum of functional clothes for travelling to and from downhill activities, as well as during the skiing itself. Feedback from the skiers will become an important part of the development of upcoming collections.

“It’s incredibly inspiring to collaborate with a new Swedish player in the fashion industry. The philosophy of Huski Wear is intriguing and well in line with our own view of sports.”

Tommy Eliasson Winter, Head of Alpine and Skicross at the Swedish Ski Association

"It’s incredibly inspiring to collaborate with a new Swedish player in the fashion industry. Being a challenger is a trademark of Swedish skicross, and the philosophy of Huski Wear is intriguing and well in line with our own view of sports," says Tommy Eliasson Winter, Head of Alpine and Skicross at the Swedish Ski Association. He continues: "The dialogue with Huski Wear is creative and our joint opportunities will contribute to developing the sport both when it comes to spreading it and professionalism."

Huski Wear’s integrated business model is an innovative solution to the concept as a whole. We control the whole chain from production to distribution. The number of intermediaries is heavily reduced, enabling us to present a collection of clothes with function and quality at the right price. Huski Wear has the climate aspect sewn into the core values: production and transport are optimized to minimize the footprint.

The partnership between Huski Wear and Ski Team Sweden Skicross will be visible from mid-December 2020.