Journal

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Ski Team Sweden Alpine have their Huski gear – come with us behind the scenes

We recently spent three days in Åre together with Ski Team Sweden Alpine and Ski Team Sweden Skicross to meet, greet and personally deliver their official Huski Wear gear for the 2021/2022 season.
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Former professional skier Christian Mayer joins Huski Wear as Sales Manager Austria

We’re very happy to welcome Christian Mayer to the Huski Wear team as Sales Manager Austria. Besides being a former World Cup alpine skier, Christian has extensive experience in our industry, working for brands such as Elan, Tenson and Bliz Eyewear. Christian will be responsible for bringing Huski Wear to the Austrian market.
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Huski Wear first brand in the world to directly carbon offset 100% of all emissions

Huski Wear is now CarbonZERO Product licenced, which means that we’re the first clothing brand in the world to offset 100% of our CO2 emissions by funding new forests in Sweden and Northern Europe. All of our products wear the CarbonZERO Product label, making it easier for our customers to make environmentally-friendly choices.
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Olympic Gold Medalist André Myhrer – a part of Huski Wear!

For five decades, Sweden has belonged to the very elite of alpine skiing. The favourite discipline has always been slalom, although victories have come in giant slalom, parallel slalom, Super-G and downhill, too.
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Huski Wear signs for another partnership with Ski Team Sweden Alpine

Creating partnerships with the right people is an important part of Huski Wear. Feedback from the national alpine team will become an important part of the development process for upcoming clothing collections.
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What goes into designing a race suit? How the new Ski Team Sweden Alpine and Skicross race suits were born

Technical performance is of the utmost importance in a race suit. But so is empowering the athlete, boosting their self-confidence and making them feel like a winner. Huski Wear's star designer Jonas Olsson gives his thoughts on designing Ski Team Sweden Alpine and Skicross race suits.
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New hire

A chance encounter introduced us to our newest addition – meet Huski Wear E-commerce Coordinator Jesper Eldebro

Jesper Eldebro springs from Bydalsfjällen in Jämtland and was introduced to life in the mountains from an early age, skiing and hiking. His digital solutions orientation, sustainability focus, and major interest in mountain activities makes him just the right fit for Huski Wear.
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Huski Wear appoints sales agents for the Norwegian market

Huski Wear gears up to enter Norwegian market. Get to know our new sales agents, Magnus Andersson and Audun Hunshammer.
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An offer they couldn’t refuse

Huski Wear is getting ready for the real launch, following the sneak peeks offered to ski clubs during the fall of 2020. Busy days for everyone involved, and possibly even more so for CEO, Magnus Liljeblad.
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New hire

Meet Hanna Lindholm, a true west coast person.

Our newest addition to the team, project manager Hanna Lindholm, was born and raised on the Finnish west coast, in the small, Swedish-speaking town of Korsnäs. With two athletic parents, who met each other through sports, and growing up in a house where the public athletic facilities were just around the corner, it’s no exaggeration to call Hanna’s childhood extremely active. Horses and track and field in the summer, and cross-country and alpine skiing in the winter.
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Huski Wear signs yet another ambassador. Anna Swenn-Larsson is on board!

Anna Swenn-Larsson signs on! Creating partnerships with the right people is an important part of our initial success, and this will continue. We started with Slalom Olympic Gold Medalist André Myhrer, and now we have Ski Team Sweden Ski Cross and Anna Swenn-Larsson on board, too.
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Teaming up with Ski Team Sweden Ski Cross

Huski Wear is teaming up with Ski Team Sweden Skicross. The partnership agreement means Huski Wear now takes a big leap toward commercializing the company’s products – developed for professionals, serious skiers and outdoor fans alike.
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What’s on a designer’s mind? Up close with Jonas Olsson of Huski Wear

Huski Wear is a very new brand, but with all of the confidence that comes with experience. Much of that experience is rooted in Jonas Olsson, without whom there wouldn’t be any Huski Wear. What goes through our star designer’s head as the Huski Wear collection materializes.
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Huski Wear, Jörgen Nordlund and 10K Alpine

Say Jörgen Nordlund’s name, and many people will get something respectful in their eyes. There’s nothing strange about that. Jörgen has been a part of both the Norwegian and the Swedish national alpine teams and has, as a trainer, worked with professional skiing since 1995.
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